Strategic Planning
•Digital Strategy
•Communication Strategy
•Creative Strategy
•UX Strategy
•Web Strategy
•Returns Assessment
Digital Campaigns
•Creative Design and Development
•Targeted Audience and Focussed Groups
Campaigns
•VOC Analysis
Brand Consulting
•Brand Strategy Planning
•Brand Conceptualization
•Brand Improvisation
•Brand Re-framing
•Brand Management
•Brand Value Improvisation
Events
•Theme Based Event Planning, Development
and Management
•Event Ownership
•Public Relations Management
•Communication Management
•Shoots and Post-Production (Digital Content)
Analytics
- Brand Measurement
- Marketing Spend Analysis
- New Media Analysis
- ROI Analysis
- Predictive Analytics
Interactive Marketing Planning
•Storyboard Planning
•User Experience Design
•Response Monitoring
•Improvisation
•AI and User Engagement
Integrated Media & Outreach Planning
•Print
•Broadcast
•Social & Digital Media
•TVCs
•AI Based Consumer Behavior Analysis
Product Launches and Activation
BRAND MANAGEMENT
Nurturing brands is a continuous process. Brands need to connect with people and should remain in their hearts in order to stand out in the market place. This is what we aim in our every endeavor.
EVENTS AND ACTIVATION
Our events, promotions and activation team ensures that every promotional activity undertaken becomes a memorable one leaving a lasting impression on consumers’ mind…!!
CONSUMER INSIGHTS
Knowing consumers’ behavior, preferences, demographics is imperative for every business. We act as a channel between brands and the consumers and ensure that there is a right bonding between the two.
ENGAGEMENT MARKETING
Our concepts and solutions help our clients engage their consumers directly with the brand. They are designed to ensure that the consumers feel a strong presence of the brand in their minds.
MARKETING COMMUNICATION
We suggest right mix of various communication channels to improve Return On Marketing Investments. Not only this, we help our clients to execute end-to-end marketing communication projects in a cost effective manner.
TECHNOLOGY ENABLED MARKETING
We are experts in technology based marketing campaigns. We suggest solutions to our clients, both for internal operations and service points, that fetch maximum Return On Technology Investments.
RESEARCH AND ANALYTICS
Our approach of research, blended with technology, provides deeper insights into critical aspects of business and marketing. The results are interesting enough to focus on critical areas and channelize the efforts and resources towards such areas.
MOBILE APPLICATIONS
Brands should not restrict themselves to the conventional media. They should become integral part of consumers life. That’s how our mobile application services are designed to operate, specially designed considering nitty-gritty of businesses.
DIGITAL TRANSFORMATION
We help organizations review their digital strategy and keep them abreast with the latest in the Marketing and Advertising technology space. We acts as consultants and customer advocates, ensuring that our clients acquire the best technology in the industry at the optimal cost and thereby improving their ROI over a period of time.
RDU is the design thinktank of Radius 18. This is the creative wing that conceptualizes and creates and the digital and non-digital branding assets for different brands. RDU stives to bring in the best of creative prowess to ensure that brands stand out distinctively in the marketplace.
RadInteract is our interactive unit. It works closely with Technology Unit to provide seamless, flawless, consistent and user-friendly brand experience across digital and physical platforms. The use of Artificial Intelligence, Virtual Reality and related new age technologies provide immersive experience to the end consumers.
We specialize in Digital Transformation using cutting edge software, incorporating best practices, Data Security, Data Privacy Protection. Our deep understanding on AI, blockchain, smart contracts, crypto currency, OTT platforms, online gaming, cloud computing, Ed-Tech, Health-Tech, Fin-Tech, drones and robotics, coupled with competent teams of architects, data scientists, researchers and full stack and interactive developers makes us a complete technology-based marketing solutions company.
Radius18 Productions is the production unit of the company. Led by most communicative, creative and expressive team, full of ideas and expressions, we provide out of the box, thoughtful and culturally sensitive solutions when it comes to brand communications with the target consumers. The production unit closely work with consulting and behavioural science units to position the brands that are not only accepted and understood by the consumers but also greatly appreciated by them.
Our Analytics practice skims through large volume of structured and unstructured data to make a meaningful marketing plan. With the expertise in handling and interpreting data through cutting edge technology, we stand out in the marketplace with our analytics solutions. We partner with world’s leading analytics, market research and technology companies to provide detailed insights about most complex pieces of consumer data and advise our clients based on the outcomes of extensive research.
Whether it is brand consulting, technology enablement, user experience consulting or strategizing the M&A Deals for our clients, our team of business intelligence experts’ craft each assignment meticulously, with utmost detail and description. Our consulting team uses the best practices from the industry to provide holistic, customized, out of the box solutions to maximize the return on spend to our clients.
Managing and exceeding the expectations of the end consumers is what we do when our teams from Radius18 Experiences take on the assignments from our clients. Be it corporate events, health, entertainment, adventure, sports, technology, digital or employee engagement events and conferences, our team of experts curate exceptional experiences for the end consumers. The Radius 18 Experiences team has the power and prestige of executing each of the BTL assignments with perfection.